"KLOOK" A STARTUP FROM HONGKONG
Klook, a leading travel and leisure platform, was founded in 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiong. Headquartered in Hong Kong, the company was established to make travel more seamless and enjoyable by connecting users with curated experiences and services. The idea stemmed from the founders’ travel frustrations and their vision to simplify the process of discovering and booking unique activities.
Klook operates as a travel and leisure platform, allowing users to book a wide range of activities, tours, transportation, and experiences through its app and website. Its offerings include attractions like theme park tickets, outdoor experiences, food tours, city passes, and essential travel services such as WIFI devices and airport transfers. Klook’s strength lies in its mobile-first strategy, with 80% of its bookings made via smartphones, enabling users to access competitive deals and manage their itineraries seamlessly.
In 2024, Klook reported significant financial growth, achieving profitability with an annualized gross booking value of $3 billion. This growth reflects its successful adaptation to post-COVID travel trends, focusing on expanding digital offerings, enhancing user convenience, and leveraging AI for automation and customer service improvements. The company has raised over $900 million since its inception and plans to continue investing in product innovation and marketing to further strengthen its market position.
