SADAPAY
SadaPay, a Pakistani fintech startup, was founded in 2019 by Brandon Timinsky. The company quickly gained recognition for its innovative approach to digital payments and financial services. SadaPay’s mission was to simplify banking in Pakistan, addressing challenges like the difficulty of opening bank accounts, poor customer service, and slow, expensive domestic money transfers. It introduced user-friendly solutions, including seamless domestic transfers, virtual debit cards for online shopping, and quick international payment processing for freelancers.
The company became one of Pakistan’s fastest-growing fintechs, reaching one million users within a record time. SadaPay processed over $1.5 billion in annual payment volume by 2024. It was also the first in the region to introduce a numberless debit card, enhancing security for its users.
In February 2024, SadaPay was acquired by the Turkish fintech giant Papara for a valuation of almost $50 million. This deal included an additional $10 million investment from Papara to enhance SadaPay’s technological capabilities and expand its market share. Despite the acquisition, Brandon Timinsky continued as CEO, and the company retained its operational structure. The acquisition marked a significant move for Papara to enter the Middle Eastern and South Asian markets, leveraging SadaPay’s established base in Pakistan’s growing fintech landscape.
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