$1BILLION ASSET MANAGEMENT STARTUP

StashAway is a Singapore-based digital wealth management platform, founded in 2016 by Michele Ferrario, Freddy Lim, and Nino Ulsamer. The startup emerged to offer data-driven, personalized investment strategies, and leverage technology to make financial planning accessible and tailored for individuals. It is known for its innovative use of artificial intelligence to manage and optimize investment portfolios, catering to various financial goals and risk appetites.

How StashAway Works

StashAway is a digital wealth management platform that offers automated and personalized investment solutions. It uses a proprietary investment framework called Economic Regime-based Asset Allocation (ERAA®), which adapts investment portfolios to economic conditions, ensuring optimal performance during various market cycles.

Here’s how StashAway functions:

1. Onboarding and Personalization:
   Users start by completing a questionnaire that assesses their financial goals, investment horizon, and risk tolerance. Based on these inputs, StashAway designs a tailored portfolio.
2. Investment Approach:
   The platform uses a mix of exchange-traded funds (ETFs) that provide global exposure to various asset classes, including stocks, bonds, and commodities. The ERAA® system dynamically adjusts allocations to reduce risk and maximize returns during changing economic environments.
3. Technology and Automation:
   StashAway automates portfolio rebalancing and dividend reinvestments, minimizing manual intervention. Its transparent fee structure ensures affordability, with no hidden charges.
4. Accessibility:
   Designed for individuals of all financial backgrounds, StashAway has no minimum investment requirement in most markets, democratizing access to professional wealth management.

Financial Performance and Net Worth

StashAway has experienced rapid growth, securing multiple funding rounds to fuel its expansion:

• Funding: In 2021, it raised $25 million in a Series D funding round led by Sequoia Capital India. As of 2022, its total funding stood at $61.4 million.
• Valuation: While its exact net worth isn’t disclosed, the significant capital inflow and growing customer base indicate a robust valuation in the fintech space.
• Assets Under Management (AUM): By 2022, StashAway managed over $1 billion in assets across its markets.

Current Standing and Future Plans

StashAway continues to expand its offerings, including thematic investment portfolios and financial planning tools. It is also exploring new markets in the Middle East and Asia while enhancing its technological capabilities to remain a leader in digital wealth management. Its user-centric approach and focus on accessibility make it a benchmark for innovation in the fintech industry.